Why web3 projects need their own ad network
Advertising a crypto or web3 project on the big platforms is often hard. Many restrict crypto ads, require certification per country, or reject anything that mentions tokens. Projects end up relying on paid posts by influencers, which are expensive, hard to measure and gone from the timeline within hours.
A web3 ad network solves this by accepting crypto advertisers from the start. With crypto.ad you get a straightforward self-serve setup: write your ad, top up, launch, and see impressions and clicks in real time.
Why gaming traffic fits web3
Gamers were living with digital ownership long before web3 had a name. Skins, items, in-game currencies, trading and ranks are part of everyday play. When a player sees an ad for a wallet, a web3 game or a token with a community, the idea isn't foreign.
Our ads run inside season-based browser and mobile games, where players come back often and spend real time on the page. That means your ad is seen by people who are paying attention, not skimming a feed.
Who advertises on crypto.ad
- dApps and protocols looking for their first or next wave of users.
- Wallets that want to reach people who are curious about holding digital assets.
- Exchanges and crypto services building brand awareness.
- NFT and web3 gaming projects that speak the language of players.
- Licensed crypto casinos promoting a welcome offer or new games to adult players.
- Prediction markets and betting platforms running bursts around big sports, political and cultural events.
- Tokens and meme coins around a launch. See our meme coin advertising guide.
How campaigns work
- Create an account on the ForYouGaming Ads dashboard and add your company details for invoicing.
- Top up your ad wallet with a major payment method or with Bitcoin. Your first top-up is doubled once.
- Write your native ad: a headline of up to 30 characters, a description of up to 90 characters and a square image. One ad adapts to every placement. Learn how native ads work.
- Set your budget and, if you want, the countries to target.
- Go live after a quick review, and follow impressions, clicks and spend in real time.
How crypto.ad compares
| crypto.ad | Influencer posts | Large ad platforms | |
|---|---|---|---|
| Accepts crypto advertisers | Yes | Varies | Often restricted or certification required |
| Pricing | From $6 CPM, shown upfront | Negotiated per post | Auction |
| Runs continuously | Yes, until your budget is spent | Single post | Yes |
| Real-time reporting | Impressions, clicks, spend | Usually screenshots | Yes |
| Pay with Bitcoin | Yes | Sometimes | Rarely |
Pricing and payment
Native ads start at $6 per 1,000 impressions for network-wide delivery. Geo targeting by country is available at a surcharge on top of the base CPM. Your exact rate is shown in the dashboard before a campaign starts.
Campaigns run from a prepaid ad wallet. Top up with a major payment method or with Bitcoin; every top-up is invoiced by Forest Road B.V., which provides the advertising services. Your first top-up is doubled once, so $1,000 becomes $2,000 of ad credit, about 333,333 impressions at the base rate. Top-ups are non-refundable.
Planning a larger campaign? Talk to us about volume and a managed setup.
Targeting and local rules
Crypto advertising is regulated differently from country to country. As an advertiser you're responsible for making sure your ad and the countries you target follow local rules. Where needed we may limit delivery to certain countries. Every ad is reviewed before it goes live, and ads that promise returns or price movements aren't accepted. The full ad rules are in our terms.
FAQ
What is a web3 ad network?
An ad network that accepts and specializes in ads from crypto and web3 projects, such as dApps, wallets, exchanges, NFT and gaming projects and tokens.
Where do ads on crypto.ad appear?
Across the ForYouGaming network of season-based browser and mobile games, as native ads styled to match each game.
Is there a minimum budget?
Campaigns run from a prepaid ad wallet with a minimum top-up of $200. Your first top-up is doubled once, up to a $5,000 bonus.
Can I target specific countries?
Yes. Geo targeting by country is available at a surcharge on top of the $6 base CPM.
Put your project in front of players. Create your account and your first deposit is doubled.